DECA+ Business Management and Administration Practice Exam

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Boost your business management skills with the DECA+ Business Management and Administration Exam. Practice with interactive questions, hints, and detailed explanations. Ace your exam today!

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What marketing strategy offers several products for sale as a combined product?

Flighting Strategy
Bundling
Picketing
Injunction

The correct answer is: Bundling

Bundling is a marketing strategy that combines several products into a single package or offering, often at a reduced price compared to purchasing each product individually. This approach not only provides customers with a convenient way to buy multiple items that complement each other but also encourages higher sales volume for the business. Bundling can increase perceived value and enhance customer satisfaction as it allows them to obtain a collection of related products at a more attractive price point. In this strategy, companies can creatively pair items that work well together to enhance the overall customer experience and drive sales. For instance, a software company might offer a bundle that includes antivirus, word processing, and spreadsheet applications, providing users with a comprehensive solution. The other options represent distinct marketing concepts that do not align with the bundling strategy. For example, flighting refers to an advertising strategy that alternates periods of intense advertising with periods of no advertising, while picketing relates to labor protests. An injunction is a legal term regarding court orders, which also does not pertain to marketing strategies.